Brand Nubian

Brand Nubian:
Spreading Knowledge through Hip-Hop

New Rochelle, NY
Group Formed in 1989

Brand Nubian, a pioneering hip-hop group, emerged during the genre’s golden era in the late 1980s. Comprised of talented and socially conscious lyricists, Brand Nubian made a significant impact on the world of hip-hop through their thought-provoking lyrics, Afrocentric themes, and innovative musicality.

The group’s roots can be traced back to New Rochelle, New York, in the late 1980s when five young artists—Grand Puba Maxwell, Derek “Sadat X” Murphy, Lorenzo “Lord Jamar” Dechalus, and DJ Alamo—came together to form Brand Nubian. Their moniker was a nod to the Black nationalist and Pan-Africanist Marcus Garvey, who used the term “brand new being” to describe the post-colonial African identity.

Brand Nubian’s debut album, “One for All,” released in 1990, marked their entry into the hip-hop scene. The album received critical acclaim and introduced the world to their unique blend of conscious lyrics, innovative production, and socially relevant themes. Songs like “All for One” and “Slow Down” showcased their lyrical prowess and their ability to address complex issues, including racial inequality, self-empowerment, and the African diaspora.

What set Brand Nubian apart was their unwavering commitment to Afrocentrism. They embraced African culture and history, often incorporating elements of it into their music, lyrics, and visual aesthetics. This commitment to knowledge of self and black empowerment struck a chord with audiences seeking hip-hop that went beyond mere entertainment.

Their sophomore album, “In God We Trust” (1993), further solidified their status as influential artists. It featured tracks like “Punks Jump Up to Get Beat Down” and “Love Me or Leave Me Alone,” which highlighted their versatile storytelling abilities and distinctive delivery. However, the album was not without controversy, as “Punks Jump Up to Get Beat Down” faced backlash for its controversial lyrics, leading to radio censorship and public debates on free speech in hip-hop.

In 1994, Grand Puba, one of the group’s founding members, decided to pursue a solo career. Despite his departure, Sadat X and Lord Jamar continued as Brand Nubian and released the album “Everything Is Everything” in 1994. While the album received mixed reviews, it still contained powerful tracks like “Word Is Bond” that maintained their commitment to lyrical excellence.

Throughout the 1990s and early 2000s, Brand Nubian’s influence persisted. They continued to release albums and collaborate with other artists. “Foundation,” released in 1998, was a return to their Afrocentric roots and featured songs like “Don’t Let It Go to Your Head.” Their resilience in the ever-changing landscape of hip-hop demonstrated their lasting impact on the genre.

Beyond their music, Brand Nubian members pursued various individual endeavors. Sadat X and Lord Jamar delved into acting, while Grand Puba pursued his solo career, releasing well-received albums like “Reel to Reel” (1992). Their versatility and commitment to artistic expression extended beyond music, making them true renaissance figures in hip-hop.

Brand Nubian’s legacy endures as they continue to perform and release music, reminding audiences of the importance of knowledge, self-awareness, and empowerment within the hip-hop culture. Their pioneering contributions to conscious rap and Afrocentric themes have left an indelible mark on the genre, serving as an inspiration to future generations of hip-hop artists who aim to use their platform to spread awareness and effect positive change in society.