about us

Mission: Create coloring and activity books for black American adult coloring book enthusiasts and artists looking to expand their skills between the ages of 25-45.

MEET THE FOUNDER

Rod McZeal grew up drawing all over his school assignments, text-books and even sheet music during his school days. He would create color images on backpacks and even create trace pages for people to color his creations. He created his first coloring book, Music Legendz by combining his passions for art & music. The book was created for fun but he quickly realized that some of the customers were using it to relax, some for therapy and even to help their kids improve their motor skills.  The light bulb dinged!

The Estelle’s Bookstore is an online bookstore built to accommodate uniquely hand-crafted activity books. The company named after the founder’s grandmother, Estelle McLeroy. Estelle is a huge advocate for education. She raised her daughters, Lillie and Annette to graduate school and dedicate their lives to educating young people.

The goal of Estelle’s Bookstore is to combine fun, relaxation and education in our products. Learning should be fun for both children and adults.